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Getting the Most Mileage Out of Your PR Agency in Japan

A group of Japanese look perplexed

The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this agency, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies in Japan.

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Messaging & Japan Market Entry

It’s widely accepted across the globe that Japan is one of the hardest countries to launch into for overseas brands.

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The Coronavirus’s Impact on PR in Japan

Coronavirus cells appear over the Japanese flag

As anyone who is working in the public relations field in Japan can attest, to a fault, the communications industry here has been extremely adverse to going fully digital.

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Why You Need Integrated Communications

An interconnected Japan via digital infrastructures

As anyone who braves the morning commute in Tokyo can attest to, the collective attention of all of Japan has converged on but a mere handful of platforms.

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Trend Jacking for Fun & Profit

Some chocolates and a pink love letter rest on a table

Several years ago in early February, Japan witnessed one of the most peculiar media phenomena that I’ve ever seen.

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Japan Market & Media Overview

Introduction Japan achieved remarkable economic expansion in the aftermath of WWII with huge advances in automobiles and consumer electronics, rising from devastation to its place as the third-largest country in the world by nominal GDP.

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The Importance of Media Relations in Japan

“Media relations…”“Media relations…”“Media relations…” It was about the third or fourth time I had heard that phrase uttered in a prospective client pitch, but I could tell something wasn’t clicking.