Today, I’d like to address a common issue that pops up while working at a PR agency in Japan. Oftentimes, we’ll get a zealous overseas client that wants us to send out a press release on something near and dear to their hearts.
Even though Kyodo PR is the leading PR agency in Japan, answering the question of what actually constitutes PR in this day and age is a difficult one for us.
A few weeks ago, I was reading this report by the marketing automation service Kylavio on how the recent iOS 14 update has adversely affected the efficacy of Facebook ads.
The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this PR agency in Japan, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies.
“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.
Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client at this PR agency in Japan with absolutely no budget for growth.
It’s widely accepted across the globe that Japan is one of the hardest countries to launch into for overseas brands and navigating this is what we do as a PR agency in Japan.
As anyone who is working at a PR agency in Japan can attest, to a fault, the communications industry here has been extremely adverse to going fully digital.