Press Releases vs. Newsletters

An account executive at a PR agency in Japan types a newsletter for the media

Today, I’d like to address a common issue that pops up while working at a PR agency in Japan. Oftentimes, we’ll get a zealous overseas client that wants us to send out a press release on something near and dear to their hearts.


What is PR in Japan?

Question mark blogs serve as a metaphor for what PR agencies in Japan actually do

Even though Kyodo PR is the leading PR agency in Japan, answering the question of what actually constitutes PR in this day and age is a difficult one for us. 


Getting the Most Out of Your PR Agency in Japan

A group of confused business people wonder why they aren't getting results out of their public relations agency in Japan

The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this PR agency in Japan, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies.


E-Commerce Marketing in Japan

An online shopping cart to represent e-commerce marketing, a service we offer at this public relations agency in Japan

“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.


How to Actually Grow Social Media Accounts

Social media app's icons and logos appear on a number of cubes

Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client at this PR agency in Japan with absolutely no budget for growth.


Messaging & Japan Market Entry

It’s widely accepted across the globe that Japan is one of the hardest countries to launch into for overseas brands and navigating this is what we do as a PR agency in Japan.