Japan is a very unique market that many companies try to enter without much thought. Here are some golden rules to follow to succeed in Japan!
The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this agency, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies in Japan.
“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.
Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client with absolutely no budget for growth.
As everyone likely already knows, Instagram recently made the decision to hide likes all across the globe. After testing the change in various markets (including Japan), the Facebook owned app has finally started concealing numbers in all regions.
While it’s true that all things in Japan are becoming more and more digital, the average Japanese person still puts a lot of trust in the brand name of legacy media outlets (even when those articles appear online).
One of the interesting quirks about the local media market here in Japan is how traditional outlets like printed newspapers and terrestrial TV programs have managed to survive.
Like with just about everywhere else on the planet, influencer marketing is all the rage over here in Japan.