Our Golden Rules for Entering Japan

sunset photo of kyoto

Unfortunately, many international companies wrongly enter the local market without a proper plan or a PR agency in Japan to help guide them. Over the years, Kyodo PR has helped many multinationals launch into Japan and we’ve distilled our many years of learnings into this set of golden rules.


Getting the Most Out of Your PR Agency in Japan

A group of confused business people wonder why they aren't getting results out of their public relations agency in Japan

The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this PR agency in Japan, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies.


E-Commerce Marketing in Japan

An online shopping cart to represent e-commerce marketing, a service we offer at this public relations agency in Japan

“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.


How to Actually Grow Social Media Accounts

Social media app's icons and logos appear on a number of cubes

Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client at this PR agency in Japan with absolutely no budget for growth.


Organic Reach & Instagram in 2020

Woman holds a smartphone from which like emojis fly out

As everyone likely already knows, Instagram recently made the decision to hide likes all across the globe. After testing the change in various markets (including Japan), the Facebook owned app has finally started concealing numbers in all regions.


Earned Media & Retargeting on Social Media

A PR agency in Japan retargets a man with an earned media article that has a retargeting pixel embedded

While it’s true that all things in Japan are becoming more and more digital, the average Japanese person still puts a lot of trust in the brand name of legacy media outlets (even when those articles appear online).