E-Commerce Marketing in Japan

A shopping cart rests on top of a laptop's keyboard as a concept for e-commerce

“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.


Organic Reach & Instagram in 2020

Woman holds a smartphone from which like emojis fly out

As everyone likely already knows, Instagram recently made the decision to hide likes all across the globe. After testing the change in various markets (including Japan), the Facebook owned app has finally started concealing numbers in all regions.


Earned Media & Retargeting on Social Media

Male hand holding smartphone. Businessman using laptop computer and digital tablet while working in the cafe. Mobile app or internet of things concepts. Modern lifestyle in digital age.

While it’s true that all things in Japan are becoming more and more digital, the average Japanese person still puts a lot of trust in the brand name of legacy media outlets (even when those articles appear online).