“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.
As everyone likely already knows, Instagram recently made the decision to hide likes all across the globe. After testing the change in various markets (including Japan), the Facebook owned app has finally started concealing numbers in all regions.
While it’s true that all things in Japan are becoming more and more digital, the average Japanese person still puts a lot of trust in the brand name of legacy media outlets (even when those articles appear online).
One of the interesting quirks about the local media market here in Japan is how traditional outlets like printed newspapers and terrestrial TV programs have managed to survive.
Like with just about everywhere else on the planet, influencer marketing is all the rage over here in Japan.
9.1 million… 6.8 million… 2.7 million. These are the circulation numbers for the Yomiuri Shimbun, the Asahi Shimbun, and Nikkei Shimbun respectively – three of Japan’s biggest morning newspapers and some of its most influential news sources.