Today, I’d like to address a common issue that pops up while working at a PR agency in Japan. Oftentimes, we’ll get a zealous overseas client that wants us to send out a press release on something near and dear to their hearts.
Even though Kyodo PR is the leading PR agency in Japan, answering the question of what actually constitutes PR in this day and age is a difficult one for us.
A few weeks ago, I was reading this report by the marketing automation service Kylavio on how the recent iOS 14 update has adversely affected the efficacy of Facebook ads.
How diversity is diverse and how Japanese newspaper subscriptions are drastically changing.
Kyodo PR, the leading PR agency in Japan, is expanding its international operations with various endeavors to get non-Japanese companies to use the agency’s services when engaging the Japanese market.
Our lives have changed drastically the past year and a half as has the way we do business as a PR agency in Japan. While we are too still trying to figure it all out, here are few ways in which we can use AI to accelerate the new normal in Japan and the rest… Read more »
Unfortunately, many international companies wrongly enter the local market without a proper plan or a PR agency in Japan to help guide them. Over the years, Kyodo PR has helped many multinationals launch into Japan and we’ve distilled our many years of learnings into this set of golden rules.
Many people may have the image that PR and advertising agencies both do the similar kinds of work but their respective areas of activities are quite different in Japan.
The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this PR agency in Japan, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies.
“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.