Services

Moving Forward One Step at a Time

Japan is widely considered one of the most difficult markets to enter, and its unique business and media landscape is described as counter-intuitive by most multinationals. Breaking long-standing rules and customs often lead to failure and major investment losses.

Our team is committed to telling you what you need to hear—not what you want to hear—in a way you can understand and act on. We provide actionable strategies, ideas, and advice to help you avoid pitfalls and concentrate on growth, and we provide you with alternatives when it matters. We are committed to growing the number of companies who are considered leaders in market by ensuring nothing gets lost in translation.

MEDIA RELATIONS

BRANDING & STRATEGY

SOCIAL & DIGITAL

INFLUENCER MARKETING

PUBLIC AFFAIRS

CRISIS & RISK MANAGEMENT

MEDIA TRAINING

LOCALIZATION

Media Relations

X

Build Relationships That Matter

Japan has one of the most robust and powerful media industries on the planet. At its core is the strong relationship of trust these media have established with people throughout the country.

Kyodo PR has spent over five decades developing great working relationships with Japan’s media, from nationwide daily newspapers with circulations in the millions to smaller influential trade magazines read by c-class executives to the newer online sites that cover the latest lifestyle movements.

We have the ability to place articles and features in all of Japan’s national and regional media. Our hands-on policy to media relations leverages traditional face-to-face communication that leads to noticeable results. We hand-carry your releases to the most important journalists and influencers when its called for, demonstrate your products in-person, and get first-hand feedback. We help you earn coverage that can impact your bottom line.

Branding & Strategy

X

Success Starts Here

At the heart of the most impactful companies and products in the world is a brand and the strategy that fuels it. Brands today define both businesses and people, especially in a trend-focused market like Japan.

We have worked with many of the world’s most valuable brands, both large and small, and have learned the secrets to their success. We have experience in every industry and have a deep understanding of what a wide variety of customers yearn and live for. We leverage our expertise to help you build a brand that can come out on top by implementing the right integrated strategy for your business.

Social Media

X

Create Meaningful Conversations

The Internet, social media, and the spread of smartphones have given the Japanese public a stronger voice than ever before and enabled new platforms for brands to speak to their customers. Social and digital media is accelerating at an unprecedented rate, and its influence and reliability only continues to grow.

We use our deep knowledge of trends and culture to help brands create content that engages audiences and transforms skeptics into sympathizers. Whether to combat crisis, increase transparency, or bring awareness to new campaigns, we have the knowledge and creativity to develop localized messages that excite and engage.

Influencer Marketing

X

Communities of Fans Drive Powerful Movements

Alongside the rapid rise of Instagram in Japan, influencers have quickly built small communities of super fans and have grown to become some of the most influential voices in the market. They have become a core channel to reach consumers in a number of industries, especially travel and tourism, fashion, sports, and food.

Our approach to influencer marketing brings results where they are needed most. We create the strategy of how to engage with influencers and curate tailor-made lists depending on the size, scope, and goals of the project. We emphasize engagement and matchmaking that generates conversion and buzz. We also have access to special networks of local influencers when a more regional, focused approach to a campaign is needed.

Public Affairs

X

A Special Approach Is Needed for Real Results

Japan’s government is one of the most slow-moving and traditional of all the developed countries. It takes a defensive and protective approach to its policies. Due to this and various legislations, the environment around activities like lobbying is different. A special approach with an emphasis on relationships, consensus building, and culturally acceptable action is needed to have any real impact on the country’s leadership and policies.

Our public affairs team is backed by individuals with significant experience working with both local and national governments. They have forged strong connections with Japan’s most influential government officials and stakeholders.

  • Long-time connections to powerful bureaucrats and politicians
  • Strong relationships with the Japanese Olympic Committee and The Tokyo Organizing Committee of the Olympic and Paralympic Games
  • Great relationships with the leaders of major government agencies
  • Ability to collect key information using our network of top-tier media and government contacts

Crisis & Risk Management

X

Your Reputation Is Everything

Today, in the Age of Information, news spreads in the blink of an eye. The rapid rise in customer expectations and the explosive power of media mean that even the smallest mistakes can disengage millions. Big crisis can devastate any organization. In the traditional Japanese market where appearances and relationships are everything, effective crisis management will mean the difference between success and failure.

With dedicated risk and crisis communication specialists and decades of experience successfully handling all types of crisis, we serve as your trusted partner that not only mitigates crisis as they occur but also helps prevent future crisis from occurring. It is precisely because we understand the operational realities of our market that we can provide you with top-notch, tailor-made advice to combat any situation.

Media Training

X

Knowledge Is Security

Japan is a unique market that emphasizes conformity and harmony. Traditions must be maintained. Japanese media have major influence over public opinion; thus, they are considered the ultimate judge of a company’s image. Seemingly inconsequential gestures often lead to coverage that causes major losses. It is integral for spokesmen to uphold customs and for communication teams to understand that even the smallest action could mean the difference between success and failure.

As Japan’s foremost expert in media relations, we offer a wide range of in-depth, hands-on, and tailor-made media training programs to ensure your team is always equipped with the knowledge needed to make informed decisions.

Media Handling Courses:

Our media handling courses cover media fundamentals, in-depth knowledge such as behavioral patterns and characteristics, what kind of comments lead to positive coverage, and even what to wear to leave a strong first impression.

Crisis Communication Courses:

Our crisis communication courses cover all factors involved in real crisis situations and show how to handle them effectively. These courses include examples of actual crisis and their resulting media coverage, necessary precautions, fundamental knowledge regarding customs, explanations of what media can and cannot do, correct etiquette, and do’s and don’ts when speaking to media.

Simulation Training Courses:

Our tailor-made simulation training courses cover relevant themes with scenarios set in-advance. Simulations will be attended by experienced ex-media journalists who will ask real questions and attack difficult issues. Simulations are recorded and reviewed and interviewees will receive analyses of their strengths and weaknesses. Simulations are available for press seminars, round table events, one-on-one interviews, and crisis press conferences.

Localization

X

Language Comes First

In contrast to its international success over the past 50 years, Japan has one of the lowest English language proficiencies of any country worldwide, developed or not. Over 98% of the Japanese population speaks Japanese as their native language, and most cannot read or write English at a high level. These key statistics highlight how important proper Japanese is to reaching consumers, most of whom have little patience for reading English and none for reading broken Japanese. Fully translated and localized content goes hand in hand with success in business.

Whether writing press releases, tweets, invitations, case studies, or websites, our communication experts and trusted partners will ensure content and tone comes across the right way. We carefully filter for mistakes, prevent mistranslations, and create the expressions you need to resonate with your audience.

MEDIA RELATIONS

Media Relations

X

Build Relationships That Matter

Japan has one of the most robust and powerful media industries on the planet. At its core is the strong relationship of trust these media have established with people throughout the country.

Kyodo PR has spent over five decades developing great working relationships with Japan’s media, from nationwide daily newspapers with circulations in the millions to smaller influential trade magazines read by c-class executives to the newer online sites that cover the latest lifestyle movements.

We have the ability to place articles and features in all of Japan’s national and regional media. Our hands-on policy to media relations leverages traditional face-to-face communication that leads to noticeable results. We hand-carry your releases to the most important journalists and influencers when its called for, demonstrate your products in-person, and get first-hand feedback. We help you earn coverage that can impact your bottom line.

BRANDING

Branding & Strategy

X

Success Starts Here

At the heart of the most impactful companies and products in the world is a brand and the strategy that fuels it. Brands today define both businesses and people, especially in a trend-focused market like Japan.

We have worked with many of the world’s most valuable brands, both large and small, and have learned the secrets to their success. We have experience in every industry and have a deep understanding of what a wide variety of customers yearn and live for. We leverage our expertise to help you build a brand that can come out on top by implementing the right integrated strategy for your business.

SOCIAL & DIGITAL

Social Media

X

Create Meaningful Conversations

The Internet, social media, and the spread of smartphones have given the Japanese public a stronger voice than ever before and enabled new platforms for brands to speak to their customers. Social and digital media is accelerating at an unprecedented rate, and its influence and reliability only continues to grow.

We use our deep knowledge of trends and culture to help brands create content that engages audiences and transforms skeptics into sympathizers. Whether to combat crisis, increase transparency, or bring awareness to new campaigns, we have the knowledge and creativity to develop localized messages that excite and engage.

INFLUENCER MARKETING

Influencer Marketing

X

Communities of Fans Drive Powerful Movements

Alongside the rapid rise of Instagram in Japan, influencers have quickly built small communities of super fans and have grown to become some of the most influential voices in the market. They have become a core channel to reach consumers in a number of industries, especially travel and tourism, fashion, sports, and food.

Our approach to influencer marketing brings results where they are needed most. We create the strategy of how to engage with influencers and curate tailor-made lists depending on the size, scope, and goals of the project. We emphasize engagement and matchmaking that generates conversion and buzz. We also have access to special networks of local influencers when a more regional, focused approach to a campaign is needed.

PUBLIC RELATIONS

Public Affairs

X

A Special Approach Is Needed for Real Results

Japan’s government is one of the most slow-moving and traditional of all the developed countries. It takes a defensive and protective approach to its policies. Due to this and various legislations, the environment around activities like lobbying is different. A special approach with an emphasis on relationships, consensus building, and culturally acceptable action is needed to have any real impact on the country’s leadership and policies.

Our public affairs team is backed by individuals with significant experience working with both local and national governments. They have forged strong connections with Japan’s most influential government officials and stakeholders.

  • Long-time connections to powerful bureaucrats and politicians
  • Strong relationships with the Japanese Olympic Committee and The Tokyo Organizing Committee of the Olympic and Paralympic Games
  • Great relationships with the leaders of major government agencies
  • Ability to collect key information using our network of top-tier media and government contacts

CRISIS & RISK MANAGEMENT

Crisis & Risk Management

X

Your Reputation is Everything

Today, in the Age of Information, news spreads in the blink of an eye. The rapid rise in customer expectations and the explosive power of media mean that even the smallest mistakes can disengage millions. Big crisis can devastate any organization. In the traditional Japanese market where appearances and relationships are everything, effective crisis management will mean the difference between success and failure.

With dedicated risk and crisis communication specialists and decades of experience successfully handling all types of crisis, we serve as your trusted partner that not only mitigates crisis as they occur but also helps prevent future crisis from occurring. It is precisely because we understand the operational realities of our market that we can provide you with top-notch, tailor-made advice to combat any situation.

MEDIA TRAINING

Media Training

X

Knowledge is Security

Japan is a unique market that emphasizes conformity and harmony. Traditions must be maintained. Japanese media have major influence over public opinion; thus, they are considered the ultimate judge of a company’s image. Seemingly inconsequential gestures often lead to coverage that causes major losses. It is integral for spokesmen to uphold customs and for communication teams to understand that even the smallest action could mean the difference between success and failure.

As Japan’s foremost expert in media relations, we offer a wide range of in-depth, hands-on, and tailor-made media training programs to ensure your team is always equipped with the knowledge needed to make informed decisions.

Media Handling Courses:

Our media handling courses cover media fundamentals, in-depth knowledge such as behavioral patterns and characteristics, what kind of comments lead to positive coverage, and even what to wear to leave a strong first impression.

Crisis Communication Courses:

Our crisis communication courses cover all factors involved in real crisis situations and show how to handle them effectively. These courses include examples of actual crisis and their resulting media coverage, necessary precautions, fundamental knowledge regarding customs, explanations of what media can and cannot do, correct etiquette, and do’s and don’ts when speaking to media.

Simulation Training Courses:

Our tailor-made simulation training courses cover relevant themes with scenarios set in-advance. Simulations will be attended by experienced ex-media journalists who will ask real questions and attack difficult issues. Simulations are recorded and reviewed and interviewees will receive analyses of their strengths and weaknesses. Simulations are available for press seminars, round table events, one-on-one interviews, and crisis press conferences.

LOCALIZATION

Localization

X

Language Comes First

In contrast to its international success over the past 50 years, Japan has one of the lowest English language proficiencies of any country worldwide, developed or not. Over 98% of the Japanese population speaks Japanese as their native language, and most cannot read or write English at a high level. These key statistics highlight how important proper Japanese is to reaching consumers, most of whom have little patience for reading English and none for reading broken Japanese. Fully translated and localized content goes hand in hand with success in business.

Whether writing press releases, tweets, invitations, case studies, or websites, our communication experts and trusted partners will ensure content and tone comes across the right way. We carefully filter for mistakes, prevent mistranslations, and create the expressions you need to resonate with your audience.

Latest Insights

Latest Insights

Getting the Most Mileage Out of Your PR Agency in Japan

Getting the Most Mileage Out of Your PR Agency in Japan

The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this agency, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies in Japan. Since this topic is one that...

E-Commerce Marketing in Japan

E-Commerce Marketing in Japan

“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72. That meant that for every yen I was...

How to Actually Grow Social Media Accounts

How to Actually Grow Social Media Accounts

Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client with absolutely no budget for growth. To make matters worse, these same organizations also usually forbid us from doing the non-paid activities that lead to more...

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