Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client at this PR agency in Japan with absolutely no budget for growth.
It’s widely accepted across the globe that Japan is one of the hardest countries to launch into for overseas brands and navigating this is what we do as a PR agency in Japan.
As anyone who is working at a PR agency in Japan can attest, to a fault, the communications industry here has been extremely adverse to going fully digital.
As anyone who braves the morning commute in Tokyo can attest to, the collective attention of all of Japan has converged on but a mere handful of platforms.
Picture this. You spend hours slaving over the copy of a press release as you meticulously perfect each and every word.
Several years ago in early February, Japan witnessed one of the most peculiar media phenomena that I’ve ever seen while working at this PR agency in Japan.
One of the interesting quirks about the local media market here in Japan is how traditional outlets like printed newspapers and terrestrial TV programs have managed to survive.
Like with just about everywhere else on the planet, influencer marketing is all the rage over here and it’s a play we regularly use at this PR agency in Japan.
Introduction to Japan Japan achieved remarkable economic expansion in the aftermath of WWII with huge advances in automobiles and consumer electronics, rising from devastation to its place as the third-largest country in the world by nominal GDP.
“Media relations…”“Media relations…”“Media relations…” It was about the third or fourth time I had heard that phrase uttered in a prospective client pitch, but I could tell something wasn’t clicking.