Our Communications & PR Services
Based in central Tokyo, Kyodo PR is Japan's leading public relations agency. Though our company has evolved over the years into a fully fledged integrated communications service provider, our roots are very much in PR and media relations. Even today, the bulk of the services we provide in Japan pertain to areas like corporate communications, public affairs, and media outreach.
Whether you're a global enterprise brand looking to enter the Japanese market or a startup looking to scale and eventually go public, Kyodo PR is capable of developing PR and integrated communications strategies that will take your business in Japan to the next level. In our sixty years in business, we've helped countless companies get media coverage in Japan and are confident that we can do the same for you too.
What We Can Offer as Your PR Agency
As one of Japan’s larger agencies, Kyodo PR is able to handle the development of PR campaigns for clients in all sectors. Whether it be niche B2B areas, or B2C companies with widespread consumer appeal, Kyodo PR has a team with a wealth of experience in your field. Especially for clients with no local office in Japan, it's important to have a trusted partner that can act as your eyes and ears on the ground, and guide you through the complexities of the local market.
At Kyodo PR, our bread and butter is public relations. In addition to the standard suite of tools and tactics that any PR agency in Japan could offer (like press releases, executive interviews, etc.), we are also capable of seeing the bigger picture, providing innovative approaches to the problems of branding, marketing, and integrated communications that go beyond what many local industry rivals might consider "traditional PR."
Our typical retainer and spot projects often include some mix of the following:
• PR Strategy & Planning
• Press & Media List Management
• Press Releases & Newsletter
• Public Affairs & Crisis Management
• Executive Interviews
• Press Conferences
Perhaps Kyodo PR's greatest strength is the deep relationships that our staff have developed with the media over our six decades of business. Unlike other international media markets where people come and go, the majority of gatekeepers at Japan's most influential media outlets are established veterans who have been employed at the same outlet for much of their life. Thanks to the strength of our connections, we're able to cut through the noise and deliver the message to the right person regardless of the industry.
When coupled with our expertise in the local market, Kyodo PR's exhaustive media relations mean that we're perfectly positioned to accomplish your communications mission, whatever it may be. We've helped many large global brands execute their market entries across a wide spectrum of industries including healthcare, gaming, technology, and more, and as such are well-equipped to help you achieve the results you deserve in Japan.
Why Choose Us Over Other PR Agencies
As outlined in the first section, Kyodo PR is not some newcomer to the communications industry. In addition to our six decades of history in the Japanese market, we are also the first PR agency in Japan to be listed on the Tokyo Stock Exchange, a status which confers a huge advantage when helping potential customers navigate the intricacies of the sometimes insular local market.
Additionally, Kyodo PR is so much more than just a public relations agency. In-house, we're able to offer services that run the full gamut of integrated communications activities. Though we always start from a base of PR and media outreach, not all businesses have what they need to get coverage in Japan. In instances like this, we'll take a more holistic approach that leverages digital strategy and social media marketing to optimize results.
Lastly, as a PR agency that specializes in helping companies with their marketing and branding in Tokyo, Osaka, and elsewhere in Japan, we have a leg up on the competition. Unlike many of the global players with local offices, Kyodo PR only focuses on providing public relations and digital marketing services in Japan. Likewise, being far longer established than some of the other players out there means that the media are more likely to be receptive and responsive to our marketing messages.
Japan, Asia Pacific & Beyond
While it's true that Kyodo PR focuses only on the domestic Japanese market, we are also part of a global consortium of PR agencies called GlobalCom. Through this worldwide network, when necessary we are able to assemble a team of local firms with expertise in their respective markets. As a result, Kyodo PR can act as a hub agency for wider marketing endeavors in Asia and the rest of the world, all while maintaining the local specialization that you'd expect from an independent agency.
For example, imagine a scenario in which a large healthcare client from the United States wants to conduct a campaign spanning Japan, Vietnam, and the broader APAC region. Through GlobalCom, Kyodo PR can set up a “dream team” of local public relations and/or digital agencies to properly execute in each market, entirely managed by us as the hub agency in Tokyo, thereby absolving you of the need to juggle individual agencies across multiple countries.
Get In Touch
To learn more about how Kyodo PR can help you to achieve your public relations objectives in Japan, reach out to us via the form below. We place a high value on crafting and planning custom-tailored public relations solutions to solve the needs of our clients in various industries and can certainly help you with whatever you are struggling with!
Selected Work
- Conversion API, iOS, Meta, PR
Digital Marketing
As an agency, Kyodo PR has continued to innovatively reinvent the concept of cutting-edge communications since 1964. Im house, we’re able to offer the full gamut of digital marketing from casting influencers in a way that generates ROI to top tier performance marketing on Google and Meta.
Communication Strategy
We’ve now helped countless international clients navigate the complexities of the Japanese market in a way that leads to long term success. After getting a sense of what you’re working with in Japan, our PR strategists can come up with the perfect solution for your individual needs.
