Kyodo PR is expanding its international operations with various endeavors to get non-Japanese companies to use the agency’s services when engaging the Japanese market.
Our lives have changed drastically the past year and a half, but here are few ways in which we can use AI to accelerate the new normal in Japan and the rest of the world!
Japan is a very unique market that many companies try to enter without much thought. Here are some golden rules to follow to succeed in Japan!
Many people may have the image that PR and advertising companies both do the same kind of work, but their respective areas of activities are quite different.
The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this agency, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies in Japan.
“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.
Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client with absolutely no budget for growth.
It’s widely accepted across the globe that Japan is one of the hardest countries to launch into for overseas brands.
As anyone who is working in the public relations field in Japan can attest, to a fault, the communications industry here has been extremely adverse to going fully digital.
As anyone who braves the morning commute in Tokyo can attest to, the collective attention of all of Japan has converged on but a mere handful of platforms.