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The Coronavirus’s Impact on PR in Japan

Coronavirus cells appear over the Japanese flag

As anyone who is working in the public relations field in Japan can attest, to a fault, the communications industry here has been extremely adverse to going fully digital.

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Why You Need Integrated Communications

An interconnected Japan via digital infrastructures

As anyone who braves the morning commute in Tokyo can attest to, the collective attention of all of Japan has converged on but a mere handful of platforms.

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Trend Jacking for Fun & Profit

Some chocolates and a pink love letter rest on a table

Several years ago in early February, Japan witnessed one of the most peculiar media phenomena that I’ve ever seen.

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Organic Reach & Instagram in 2020

Woman holds a smartphone from which like emojis fly out

As everyone likely already knows, Instagram recently made the decision to hide likes all across the globe. After testing the change in various markets (including Japan), the Facebook owned app has finally started concealing numbers in all regions.

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Earned Media & Retargeting on Social Media

Male hand holding smartphone. Businessman using laptop computer and digital tablet while working in the cafe. Mobile app or internet of things concepts. Modern lifestyle in digital age.

While it’s true that all things in Japan are becoming more and more digital, the average Japanese person still puts a lot of trust in the brand name of legacy media outlets (even when those articles appear online).

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Japan Market & Media Overview

Introduction Japan achieved remarkable economic expansion in the aftermath of WWII with huge advances in automobiles and consumer electronics, rising from devastation to its place as the third-largest country in the world by nominal GDP.

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The Importance of Media Relations in Japan

“Media relations…” “Media relations…” “Media relations…” It was about the third or fourth time I had heard that phrase uttered in a prospective client pitch, but I could tell something wasn’t clicking.