PR & Integrated Communications in Japan
Japan is widely considered to be one of the most difficult markets to enter. Its esoteric business practices and unique media landscape can often seem counterintuitive to those without the support of a dedicated local public relations agency in Japan. Time and time again, we’ve watched multinational entities try and fail to launch in Japan. And the reason for these flops is always the same: put simply, they don’t understand the need to conform to the way Japan works.
At Kyodo PR, our team of communications experts is dedicated to telling you what you need to hear. Sometimes this may be at odds with best practices overseas, but breaking Japan’s longstanding rules and customs is a recipe for failure. By heeding our guidance, though, you’ll be able to avoid the common pitfalls that many international companies end up encountering when doing business in Japan.
In addition to guiding you through the intricacies of the local market, Kyodo PR can also help you take your presence in Japan to the next level. Though we are a public relations agency at heart, our account executives use an integrated approach when planning initiatives. We’re able to offer solutions that run the gamut from traditional media like TV and newspapers to the hottest social media channels.
To learn more about Kyodo PR’s services, take a look at the various agency offerings below:
PR & Media Relations
By and large, Kyodo PR’s bread and butter offering is our unparalleled media relations. With direct access to key gatekeepers at all influential media outlets in Japan, we’re perfectly positioned to help you get your message across in a way that resonates with the local market.
Communications Strategy
Over our many decades in business, we have helped countless international clients navigate the complexities of the Japanese market in a way that leads to long-term success. Once we have a sense of what you’re working with in Japan, our PR strategists can come up with the perfect solutions for your specific needs.
Crisis & Risk Management
Kyodo PR’s team of experts is adept at helping you navigate the troubling times that come with any and all potential crises. Additionally, through in-depth media training workshops, our crisis communications specialists can also help ensure that you never find yourself in the midst of a negative PR situation in Japan.
Digital Marketing
Since 1964, Kyodo PR has continually reinvented the concept of cutting-edge communications. In-house, we’re able to offer the full gamut of digital marketing services, from top-tier performance marketing on Google and Meta, to casting content creators in a way that actually generates ROI.
Public Affairs & Governmental
Thanks to a close, decades-long relationship with Japan’s Liberal Democratic Party (LDP), Kyodo PR is uniquely positioned to offer counsel on public affairs and government relations. In fact, in recent years we have even advised current Prime Minister Fumio Kishida and other senior party leaders on their election campaigns.
Financial Sector Services
With companies now required to go above and beyond traditional investor relations activities and engage in strategic communications with financial markets and investors, Kyodo PR has the experience and expertise to successfully guide clients through complex M&As and IPOs, along with regular reporting and communication with the financial community. Kyodo PR has a proven track record in promoting responsible corporate governance and sustainability.
Communication Strategy
We’ve now helped countless international clients navigate the complexities of the Japanese market in a way that leads to long term success. After getting a sense of what you’re working with in Japan, our PR strategists can come up with the perfect solution for your individual needs.
Selected Work
- Conversion API, iOS, Meta, PR