Lifestyle

Customers Are Buying Into the Right Lifestyles

Many companies are transforming their businesses and products to speak to their customers on a deeper level, connecting with them to become something they can center their lives around, something they can consider part of their identity. Companies, especially those in the food, apparel, and jewelry industries, are changing their image, voice, policies, and even individual product features to become a part of the so-called lifestyle industry.

Japan brings added layers of difficulty for brands that are focused on becoming a lifestyle with its own deep-rooted cultural beliefs, a structurally and phonetically different language, and aversion to change.

Brands who are looking to break into this area will need to carefully integrate their approach to communications and balance between a mix of online and offline events, traditional media, strategic influencer engagement, owned media, and careful localization.

Kyodo PR has helped numerous brands, both domestic and international, become integral parts of different communities by carefully localizing their products for the market and getting exposure in the most impactful media.

Latest Insights

Latest Insights

Trend Jacking for Fun & Profit

Trend Jacking for Fun & Profit

Several years ago in early February, Japan witnessed one of the most peculiar media phenomena that I’ve ever seen. In the lead up to Valentine’s Day on February 14th, the world famous chocolatier Godiva made the bold move of denouncing the practice of giri choco (lit....

Organic Reach & Instagram in 2020

Organic Reach & Instagram in 2020

As everyone likely already knows, Instagram recently made the decision to hide likes all across the globe. After testing the change in various markets (including Japan), the Facebook owned app has finally started concealing numbers in all regions. Instagram is...

Earned Media & Retargeting on Social Media

Earned Media & Retargeting on Social Media

While it’s true that all things in Japan are becoming more and more digital, the average Japanese person still puts a lot of trust in the brand name of legacy media outlets (even when those articles appear online). Because of this, it is usually in a company’s best...

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