Lifestyle

Customers Are Buying Into the Right Lifestyles

Many companies are transforming their businesses and products to speak to their customers on a deeper level, connecting with them to become something they can center their lives around, something they can consider part of their identity. Companies, especially those in the food, apparel, and jewelry industries, are changing their image, voice, policies, and even individual product features to become a part of the so-called lifestyle industry.

Japan brings added layers of difficulty for brands that are focused on becoming a lifestyle with its own deep-rooted cultural beliefs, a structurally and phonetically different language, and aversion to change.

Brands who are looking to break into this area will need to carefully integrate their approach to communications and balance between a mix of online and offline events, traditional media, strategic influencer engagement, owned media, and careful localization.

Kyodo PR has helped numerous brands, both domestic and international, become integral parts of different communities by carefully localizing their products for the market and getting exposure in the most impactful media.

Latest Insights

Latest Insights

Getting the Most Mileage Out of Your PR Agency in Japan

Getting the Most Mileage Out of Your PR Agency in Japan

The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this agency, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies in Japan. Since this topic is one that...

E-Commerce Marketing in Japan

E-Commerce Marketing in Japan

“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72. That meant that for every yen I was...

How to Actually Grow Social Media Accounts

How to Actually Grow Social Media Accounts

Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client with absolutely no budget for growth. To make matters worse, these same organizations also usually forbid us from doing the non-paid activities that lead to more...

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