Lifestyle

Customers Are Buying Into the Right Lifestyles

Many companies are transforming their businesses and products to speak to their customers on a deeper level, connecting with them to become something they can center their lives around, something they can consider part of their identity. Companies, especially those in the food, apparel, and jewelry industries, are changing their image, voice, policies, and even individual product features to become a part of the so-called lifestyle industry.

Japan brings added layers of difficulty for brands that are focused on becoming a lifestyle with its own deep-rooted cultural beliefs, a structurally and phonetically different language, and aversion to change.

Brands who are looking to break into this area will need to carefully integrate their approach to communications and balance between a mix of online and offline events, traditional media, strategic influencer engagement, owned media, and careful localization.

Kyodo PR has helped numerous brands, both domestic and international, become integral parts of different communities by carefully localizing their products for the market and getting exposure in the most impactful media.

Latest Insights

Latest Insights

The Coronavirus’s Impact on PR in Japan

The Coronavirus’s Impact on PR in Japan

As anyone who is working in the public relations field in Japan can attest, to a fault, the communications industry here has been extremely adverse to going fully digital. For example, even in the year 2020, most press releases still need to be distributed via fax...

Why You Need Integrated Communications

Why You Need Integrated Communications

As anyone who braves the morning commute in Tokyo can attest to, the collective attention of all of Japan has converged on but a mere handful of platforms. Be it Twitter, TikTok or curation sites, everyone has their eyes glued to their smartphones. In the days of...

Why Your Releases Don’t Get Picked Up

Why Your Releases Don’t Get Picked Up

Picture this. You spend hours slaving over the copy of a press release as you meticulously perfect each and every word. After what seems like days of labor, you proudly send it out to the media (via fax, dare I mention… #WelcomeToJapan). As you compulsively hit reload...

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