Lifestyle

Customers Are Buying Into the Right Lifestyles

Many companies are transforming their businesses and products to speak to their customers on a deeper level, connecting with them to become something they can center their lives around, something they can consider part of their identity. Companies, especially those in the food, apparel, and jewelry industries, are changing their image, voice, policies, and even individual product features to become a part of the so-called lifestyle industry.

Japan brings added layers of difficulty for brands that are focused on becoming a lifestyle with its own deep-rooted cultural beliefs, a structurally and phonetically different language, and aversion to change.

Brands who are looking to break into this area will need to carefully integrate their approach to communications and balance between a mix of online and offline events, traditional media, strategic influencer engagement, owned media, and careful localization.

Kyodo PR has helped numerous brands, both domestic and international, become integral parts of different communities by carefully localizing their products for the market and getting exposure in the most impactful media.

Latest Insights

Latest Insights

Golden Rules for Entering Japan

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Japan is a very unique market that many companies try to enter without much thought. Here are some golden rules to follow to succeed in Japan! For companies trying to enter the Japanese market or grow their business in Japan, it may be worth knowing that so-called...

Getting the Most Mileage Out of Your PR Agency in Japan

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The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this agency, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies in Japan. Since this topic is one that...

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