Insights
Insights
Learn About PR & Marketing in Japan
Top experts from the leading PR agency in Japan offer their best advice, research, and insights to help you successfully navigate the market and grow your business.
Converging on Platforms: What this Means for the Future of PR
One of the interesting quirks about the local media market here in Japan is how traditional outlets like printed newspapers and terrestrial TV programs have managed to survive.
Influencer Marketing in Japan: An In-Depth Look at How the Game Is Different Here
Like with just about everywhere else on the planet, influencer marketing is all the rage over here and it’s a play we regularly use at this PR agency in Japan.
Japan Market & Media Overview
Introduction to Japan
Japan achieved remarkable economic expansion in the aftermath of WWII with huge advances in automobiles and consumer electronics, rising from devastation to its place as the third-largest country in the world by nominal GDP.
The Importance of Media Relations in Japan
“Media relations…”
“Media relations…”
“Media relations…”
It was about the third or fourth time I had heard that phrase uttered in a prospective client pitch, but I could tell something wasn’t clicking.
Digital Media Finally Making Waves in Japan: What All Brands Should Know and Why
9.1 million… 6.8 million… 2.7 million. These are the circulation numbers for the Yomiuri Shimbun, the Asahi Shimbun, and Nikkei Shimbun respectively – three of Japan’s biggest morning newspapers and some of its most influential news sources.
Localization – Why You and Your Business Need to Care
Not Localizing Your Content Will Cost You
Businesses are neglecting to localize content and are losing massive amounts of money because of it.
Converging on Platforms: What this Means for the Future of PR
One of the interesting quirks about the local media market here in Japan is how traditional outlets like printed newspapers and terrestrial TV programs have managed to survive.
Influencer Marketing in Japan: An In-Depth Look at How the Game Is Different Here
Like with just about everywhere else on the planet, influencer marketing is all the rage over here and it’s a play we regularly use at this PR agency in Japan.
Japan Market & Media Overview
Introduction to Japan
Japan achieved remarkable economic expansion in the aftermath of WWII with huge advances in automobiles and consumer electronics, rising from devastation to its place as the third-largest country in the world by nominal GDP.
The Importance of Media Relations in Japan
“Media relations…”
“Media relations…”
“Media relations…”
It was about the third or fourth time I had heard that phrase uttered in a prospective client pitch, but I could tell something wasn’t clicking.
Digital Media Finally Making Waves in Japan: What All Brands Should Know and Why
9.1 million… 6.8 million… 2.7 million. These are the circulation numbers for the Yomiuri Shimbun, the Asahi Shimbun, and Nikkei Shimbun respectively – three of Japan’s biggest morning newspapers and some of its most influential news sources.
Localization – Why You and Your Business Need to Care
Not Localizing Your Content Will Cost You
Businesses are neglecting to localize content and are losing massive amounts of money because of it.