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Insights

Learn About PR & Marketing in Japan 

Top experts from the leading PR agency in Japan offer their best advice, research, and insights to help you successfully navigate the market and grow your business.

Organic Reach & Instagram in 2020

Woman holds a smartphone from which like emojis fly out

As everyone likely already knows, Instagram recently made the decision to hide likes all across the globe. After testing the change in various markets (including Japan), the Facebook owned app has finally started concealing numbers in all regions.

Earned Media & Retargeting on Social Media

A PR agency in Japan retargets a man with an earned media article that has a retargeting pixel embedded

While it’s true that all things in Japan are becoming more and more digital, the average Japanese person still puts a lot of trust in the brand name of legacy media outlets (even when those articles appear online).

Organic Reach & Instagram in 2020

Woman holds a smartphone from which like emojis fly out

As everyone likely already knows, Instagram recently made the decision to hide likes all across the globe. After testing the change in various markets (including Japan), the Facebook owned app has finally started concealing numbers in all regions.

Earned Media & Retargeting on Social Media

A PR agency in Japan retargets a man with an earned media article that has a retargeting pixel embedded

While it’s true that all things in Japan are becoming more and more digital, the average Japanese person still puts a lot of trust in the brand name of legacy media outlets (even when those articles appear online).

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