Insights

An Insider’s View on Integrated Communications and Business in Japan 

Top experts from the communications and marketing industry in Japan offer their best advice, research, and insights to help you successfully navigate the market and grow your business.

Earned Media & Retargeting on Social Media

Male hand holding smartphone. Businessman using laptop computer and digital tablet while working in the cafe. Mobile app or internet of things concepts. Modern lifestyle in digital age.

While it’s true that all things in Japan are becoming more and more digital, the average Japanese person still puts a lot of trust in the brand name of legacy media outlets (even when those articles appear online).

Japan Market & Media Overview

Introduction

Japan achieved remarkable economic expansion in the aftermath of WWII with huge advances in automobiles and consumer electronics, rising from devastation to its place as the third-largest country in the world by nominal GDP.

The Importance of Media Relations in Japan

“Media relations…”
“Media relations…”
“Media relations…”

It was about the third or fourth time I had heard that phrase uttered in a prospective client pitch, but I could tell something wasn’t clicking.

Earned Media & Retargeting on Social Media

Male hand holding smartphone. Businessman using laptop computer and digital tablet while working in the cafe. Mobile app or internet of things concepts. Modern lifestyle in digital age.

While it’s true that all things in Japan are becoming more and more digital, the average Japanese person still puts a lot of trust in the brand name of legacy media outlets (even when those articles appear online).

Japan Market & Media Overview

Introduction

Japan achieved remarkable economic expansion in the aftermath of WWII with huge advances in automobiles and consumer electronics, rising from devastation to its place as the third-largest country in the world by nominal GDP.

The Importance of Media Relations in Japan

“Media relations…”
“Media relations…”
“Media relations…”

It was about the third or fourth time I had heard that phrase uttered in a prospective client pitch, but I could tell something wasn’t clicking.

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