Insights

An Insider’s View on Integrated Communications and Business in Japan 

Top experts from the communications and marketing industry in Japan offer their best advice, research, and insights to help you successfully navigate the market and grow your business.

E-Commerce Marketing in Japan

A shopping cart rests on top of a laptop's keyboard as a concept for e-commerce

“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.

E-Commerce Marketing in Japan

A shopping cart rests on top of a laptop's keyboard as a concept for e-commerce

“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.

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