Insights
Insights
An Insider’s View on Integrated Communications and Business in Japan
Top experts from the communications and marketing industry in Japan offer their best advice, research, and insights to help you successfully navigate the market and grow your business.
Golden Rules for Entering Japan
Japan is a very unique market that many companies try to enter without much thought. Here are some golden rules to follow to succeed in Japan!
What’s The Difference Between a PR Agency and an Advertising Agency?
Many people may have the image that PR and advertising companies both do the same kind of work, but their respective areas of activities are quite different.
Getting the Most Mileage Out of Your PR Agency in Japan
The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this agency, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies in Japan.
E-Commerce Marketing in Japan
“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.
How to Actually Grow Social Media Accounts
Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client with absolutely no budget for growth.
Messaging & Japan Market Entry
It’s widely accepted across the globe that Japan is one of the hardest countries to launch into for overseas brands.
The Coronavirus’s Impact on PR in Japan
As anyone who is working in the public relations field in Japan can attest, to a fault, the communications industry here has been extremely adverse to going fully digital.
Why You Need Integrated Communications
As anyone who braves the morning commute in Tokyo can attest to, the collective attention of all of Japan has converged on but a mere handful of platforms.
Why Your Releases Don’t Get Picked Up
Picture this. You spend hours slaving over the copy of a press release as you meticulously perfect each and every word.
Golden Rules for Entering Japan
Japan is a very unique market that many companies try to enter without much thought. Here are some golden rules to follow to succeed in Japan!
What’s The Difference Between a PR Agency and an Advertising Agency?
Many people may have the image that PR and advertising companies both do the same kind of work, but their respective areas of activities are quite different.
Getting the Most Mileage Out of Your PR Agency in Japan
The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this agency, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies in Japan.
E-Commerce Marketing in Japan
“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.
How to Actually Grow Social Media Accounts
Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client with absolutely no budget for growth.
Messaging & Japan Market Entry
It’s widely accepted across the globe that Japan is one of the hardest countries to launch into for overseas brands.
The Coronavirus’s Impact on PR in Japan
As anyone who is working in the public relations field in Japan can attest, to a fault, the communications industry here has been extremely adverse to going fully digital.
Why You Need Integrated Communications
As anyone who braves the morning commute in Tokyo can attest to, the collective attention of all of Japan has converged on but a mere handful of platforms.
Why Your Releases Don’t Get Picked Up
Picture this. You spend hours slaving over the copy of a press release as you meticulously perfect each and every word.