Insights
Insights
An Insider’s View on Integrated Communications and Business in Japan
Top experts from the communications and marketing industry in Japan offer their best advice, research, and insights to help you successfully navigate the market and grow your business.
Cultural Diversity and Newspaper Subscriptions
How diversity is diverse and how Japanese newspaper subscriptions are drastically changing.
Business Communications Insights Import and Export between Japan and the World
Kyodo PR is expanding its international operations with various endeavors to get non-Japanese companies to use the agency’s services when engaging the Japanese market.
Using AI to Accelerate the New Normal from Asia
Our lives have changed drastically the past year and a half, but here are few ways in which we can use AI to accelerate the new normal in Japan and the rest of the world!
Golden Rules for Entering Japan
Japan is a very unique market that many companies try to enter without much thought. Here are some golden rules to follow to succeed in Japan!
What’s The Difference Between a PR Agency and an Advertising Agency?
Many people may have the image that PR and advertising companies both do the same kind of work, but their respective areas of activities are quite different.
Getting the Most Mileage Out of Your PR Agency in Japan
The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this agency, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies in Japan.
E-Commerce Marketing in Japan
“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.
How to Actually Grow Social Media Accounts
Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client with absolutely no budget for growth.
Messaging & Japan Market Entry
It’s widely accepted across the globe that Japan is one of the hardest countries to launch into for overseas brands.
Cultural Diversity and Newspaper Subscriptions
How diversity is diverse and how Japanese newspaper subscriptions are drastically changing.
Business Communications Insights Import and Export between Japan and the World
Kyodo PR is expanding its international operations with various endeavors to get non-Japanese companies to use the agency’s services when engaging the Japanese market.
Using AI to Accelerate the New Normal from Asia
Our lives have changed drastically the past year and a half, but here are few ways in which we can use AI to accelerate the new normal in Japan and the rest of the world!
Golden Rules for Entering Japan
Japan is a very unique market that many companies try to enter without much thought. Here are some golden rules to follow to succeed in Japan!
What’s The Difference Between a PR Agency and an Advertising Agency?
Many people may have the image that PR and advertising companies both do the same kind of work, but their respective areas of activities are quite different.
Getting the Most Mileage Out of Your PR Agency in Japan
The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this agency, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies in Japan.
E-Commerce Marketing in Japan
“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.
How to Actually Grow Social Media Accounts
Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client with absolutely no budget for growth.
Messaging & Japan Market Entry
It’s widely accepted across the globe that Japan is one of the hardest countries to launch into for overseas brands.