Insights
Insights
An Insider’s View on Integrated Communications and Business in Japan
Top experts from the communications and marketing industry in Japan offer their best advice, research, and insights to help you successfully navigate the market and grow your business.
Why Your Releases Don’t Get Picked Up
Picture this. You spend hours slaving over the copy of a press release as you meticulously perfect each and every word.
Trend Jacking for Fun & Profit
Several years ago in early February, Japan witnessed one of the most peculiar media phenomena that I’ve ever seen.
Organic Reach & Instagram in 2020
As everyone likely already knows, Instagram recently made the decision to hide likes all across the globe. After testing the change in various markets (including Japan), the Facebook owned app has finally started concealing numbers in all regions.
Earned Media & Retargeting on Social Media
While it’s true that all things in Japan are becoming more and more digital, the average Japanese person still puts a lot of trust in the brand name of legacy media outlets (even when those articles appear online).
Converging on Platforms: What this Means for the Future of PR
One of the interesting quirks about the local media market here in Japan is how traditional outlets like printed newspapers and terrestrial TV programs have managed to survive.
Influencer Marketing in Japan: An In-Depth Look at How the Game Is Different Here
Like with just about everywhere else on the planet, influencer marketing is all the rage over here in Japan.
Japan Market & Media Overview
Introduction
Japan achieved remarkable economic expansion in the aftermath of WWII with huge advances in automobiles and consumer electronics, rising from devastation to its place as the third-largest country in the world by nominal GDP.
The Importance of Media Relations in Japan
“Media relations…”
“Media relations…”
“Media relations…”
It was about the third or fourth time I had heard that phrase uttered in a prospective client pitch, but I could tell something wasn’t clicking.
Digital Media Finally Making Waves in Japan: What All Brands Should Know and Why
9.1 million… 6.8 million… 2.7 million. These are the circulation numbers for the Yomiuri Shimbun, the Asahi Shimbun, and Nikkei Shimbun respectively – three of Japan’s biggest morning newspapers and some of its most influential news sources.
Why Your Releases Don’t Get Picked Up
Picture this. You spend hours slaving over the copy of a press release as you meticulously perfect each and every word.
Trend Jacking for Fun & Profit
Several years ago in early February, Japan witnessed one of the most peculiar media phenomena that I’ve ever seen.
Organic Reach & Instagram in 2020
As everyone likely already knows, Instagram recently made the decision to hide likes all across the globe. After testing the change in various markets (including Japan), the Facebook owned app has finally started concealing numbers in all regions.
Earned Media & Retargeting on Social Media
While it’s true that all things in Japan are becoming more and more digital, the average Japanese person still puts a lot of trust in the brand name of legacy media outlets (even when those articles appear online).
Converging on Platforms: What this Means for the Future of PR
One of the interesting quirks about the local media market here in Japan is how traditional outlets like printed newspapers and terrestrial TV programs have managed to survive.
Influencer Marketing in Japan: An In-Depth Look at How the Game Is Different Here
Like with just about everywhere else on the planet, influencer marketing is all the rage over here in Japan.
Japan Market & Media Overview
Introduction
Japan achieved remarkable economic expansion in the aftermath of WWII with huge advances in automobiles and consumer electronics, rising from devastation to its place as the third-largest country in the world by nominal GDP.
The Importance of Media Relations in Japan
“Media relations…”
“Media relations…”
“Media relations…”
It was about the third or fourth time I had heard that phrase uttered in a prospective client pitch, but I could tell something wasn’t clicking.
Digital Media Finally Making Waves in Japan: What All Brands Should Know and Why
9.1 million… 6.8 million… 2.7 million. These are the circulation numbers for the Yomiuri Shimbun, the Asahi Shimbun, and Nikkei Shimbun respectively – three of Japan’s biggest morning newspapers and some of its most influential news sources.