Insights
Insights
Learn About PR & Marketing in Japan
Top experts from the leading PR agency in Japan offer their best advice, research, and insights to help you successfully navigate the market and grow your business.
What is PR in Japan?
Even though Kyodo PR is the leading PR agency in Japan, answering the question of what actually constitutes PR in this day and age is a difficult one for us.
iOS 14 & Why Now’s the Time for PR in Japan
A few weeks ago, I was reading this report by the marketing automation service Kylavio on how the recent iOS 14 update has adversely affected the efficacy of Facebook ads.
Cultural Diversity and Newspaper Subscriptions
How diversity is diverse and how Japanese newspaper subscriptions are drastically changing.
Business Communications Insights Import and Export between Japan and the World
Kyodo PR, the leading PR agency in Japan, is expanding its international operations with various endeavors to get non-Japanese companies to use the agency’s services when engaging the Japanese market.
Using AI to Accelerate the New Normal from Asia
Our lives have changed drastically the past year and a half as has the way we do business as a PR agency in Japan. While we are too still trying to figure it all out, here are few ways in which we can use AI to accelerate the new normal in Japan and the rest of the world!
Our Golden Rules for Entering Japan
Unfortunately, many international companies wrongly enter the local market without a proper plan or a PR agency in Japan to help guide them. Over the years, Kyodo PR has helped many multinationals launch into Japan and we’ve distilled our many years of learnings into this set of golden rules.
What’s the Difference Between PR & Ad Agencies in Japan?
Many people may have the image that PR and advertising agencies both do the similar kinds of work but their respective areas of activities are quite different in Japan.
Getting the Most Out of Your PR Agency in Japan
The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this PR agency in Japan, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies.
E-Commerce Marketing in Japan
“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.
What is PR in Japan?
Even though Kyodo PR is the leading PR agency in Japan, answering the question of what actually constitutes PR in this day and age is a difficult one for us.
iOS 14 & Why Now’s the Time for PR in Japan
A few weeks ago, I was reading this report by the marketing automation service Kylavio on how the recent iOS 14 update has adversely affected the efficacy of Facebook ads.
Cultural Diversity and Newspaper Subscriptions
How diversity is diverse and how Japanese newspaper subscriptions are drastically changing.
Business Communications Insights Import and Export between Japan and the World
Kyodo PR, the leading PR agency in Japan, is expanding its international operations with various endeavors to get non-Japanese companies to use the agency’s services when engaging the Japanese market.
Using AI to Accelerate the New Normal from Asia
Our lives have changed drastically the past year and a half as has the way we do business as a PR agency in Japan. While we are too still trying to figure it all out, here are few ways in which we can use AI to accelerate the new normal in Japan and the rest of the world!
Our Golden Rules for Entering Japan
Unfortunately, many international companies wrongly enter the local market without a proper plan or a PR agency in Japan to help guide them. Over the years, Kyodo PR has helped many multinationals launch into Japan and we’ve distilled our many years of learnings into this set of golden rules.
What’s the Difference Between PR & Ad Agencies in Japan?
Many people may have the image that PR and advertising agencies both do the similar kinds of work but their respective areas of activities are quite different in Japan.
Getting the Most Out of Your PR Agency in Japan
The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this PR agency in Japan, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies.
E-Commerce Marketing in Japan
“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72.