Healthcare

A Heavily Regulated Environment Is Being Forced to Evolve

Four major trends are anticipated to impact stakeholders along the global healthcare value chain in Japan: cost, adapting to market forces, transformation & digital innovation, and regulations & compliance.

The majority of healthcare spending is publicly funded. The government often pushes initiatives to control spending, such as encouraging the use of cheaper generic drugs, the self-management of chronic diseases, and preventive care. In addition, most medical facilities are privately owned and run through small medical corporations established by individual physicians. The government passed a holding company scheme in 2017 to consolidate and integrate these small, fragmented medical corporations together: This move is helping to maximize the allocation of hospital space and increase buying power through group purchasing. 11 holding companies have been allowed so far.

Japan is facing numerous issues including a rapidly aging society, migration away from rural areas, the crowding of city centers, and a lack of doctors. This has led to AI and 5G being positioned as the future game changers for the industry, and the upcoming revisions to recent guidelines from the Ministry of Health Labour and Welfare will allow further investigation and experimentation with tele-healthcare offerings. New types of procedures and medicines are gaining regulatory approval and being allowed for reimbursement one after the other.

Kyodo PR has healthcare consultants with specialized knowledge of this intricate environment. We are dedicated to developing winning communication strategies in the field of medical services, including new drug introductions, research, medical devices, and advanced medical technology such as lasers, optical devices, and robotics. We have the capability to liaise with not only medical media but also the medical societies, hospitals, and doctors who keep the ecosystem in tact.

Recent Trends in Healthcare

  • Super-Aging Society
  • Telehealth
  • Artificial Intelligence (AI)
  • 5G
  • Lack of Doctors
  • Work Environment for Doctors
  • Opdivo (Cancer Medication)

Recent Trends in Healthcare

  • Super-Aging Society
  • Telehealth
  • Artificial Intelligence (AI)
  • 5G
  • Lack of Doctors
  • Work Environment for Doctors
  • Opdivo (Cancer Medication)

Latest Insights

Latest Insights

Getting the Most Mileage Out of Your PR Agency in Japan

Getting the Most Mileage Out of Your PR Agency in Japan

The Japanese media landscape is well… a bit different to say the least. Of all the things I do at this agency, perhaps nothing is harder than trying to get foreign communication managers to understand the many local discrepancies in Japan. Since this topic is one that...

E-Commerce Marketing in Japan

E-Commerce Marketing in Japan

“This can’t be right! There’s no way that it’s THAT high…” I thought to myself while rubbing the sleep out of my eyes. The ROAS score (short for return on ad spend for those not in the know) on my screen was reading 18.72. That meant that for every yen I was...

How to Actually Grow Social Media Accounts

How to Actually Grow Social Media Accounts

Over the years, I cannot count the times that I’ve been asked to accumulate followers online for a client with absolutely no budget for growth. To make matters worse, these same organizations also usually forbid us from doing the non-paid activities that lead to more...

Copy link