Healthcare

A Heavily Regulated Environment Is Being Forced to Evolve

Four major trends are anticipated to impact stakeholders along the global healthcare value chain in Japan: cost, adapting to market forces, transformation & digital innovation, and regulations & compliance.

The majority of healthcare spending is publicly funded. The government often pushes initiatives to control spending, such as encouraging the use of cheaper generic drugs, the self-management of chronic diseases, and preventive care. In addition, most medical facilities are privately owned and run through small medical corporations established by individual physicians. The government passed a holding company scheme in 2017 to consolidate and integrate these small, fragmented medical corporations together: This move is helping to maximize the allocation of hospital space and increase buying power through group purchasing. 11 holding companies have been allowed so far.

Japan is facing numerous issues including a rapidly aging society, migration away from rural areas, the crowding of city centers, and a lack of doctors. This has led to AI and 5G being positioned as the future game changers for the industry, and the upcoming revisions to recent guidelines from the Ministry of Health Labour and Welfare will allow further investigation and experimentation with tele-healthcare offerings. New types of procedures and medicines are gaining regulatory approval and being allowed for reimbursement one after the other.

Kyodo PR has healthcare consultants with specialized knowledge of this intricate environment. We are dedicated to developing winning communication strategies in the field of medical services, including new drug introductions, research, medical devices, and advanced medical technology such as lasers, optical devices, and robotics. We have the capability to liaise with not only medical media but also the medical societies, hospitals, and doctors who keep the ecosystem in tact.

Recent Trends in Healthcare

  • Super-Aging Society
  • Telehealth
  • Artificial Intelligence (AI)
  • 5G
  • Lack of Doctors
  • Work Environment for Doctors
  • Opdivo (Cancer Medication)

Recent Trends in Healthcare

  • Super-Aging Society
  • Telehealth
  • Artificial Intelligence (AI)
  • 5G
  • Lack of Doctors
  • Work Environment for Doctors
  • Opdivo (Cancer Medication)

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